We are one of the leading and longest established brand experience agencies in the UK.
We have been creating groundbreaking campaigns for our clients across the globe since 1991, working with many great brands such as 02, Microsoft, Peugeot and British Airways to bring their messages to life in ways that offer people effective, memorable and impactful experiences.
We use a mix of creative thinking and tenacity to solve problems, specialising in bringing brands to life through living brand experience. Our in-house production resources of Live Events, Film, Digital and Print ensure that we deliver our own promises and add value from planning through to implementation.
We engage people in an experience of the brand, allowing them to interact with it and provoke them to share what they have discovered.
We are about people; they are the backbone of our business and the reason that we are in business.
Before we undertake the creative process, our planning team will get under the skin of the people that make up your target market, unearthing and developing insights into how they think and behave.
It is these insights that enable our creative teams to develop ideas and produce work that is as powerful as it is subtle; full of detail yet focussed on getting the message across whilst ensuring that the balance of communicating the message and the consumer experience is always considered and level.
For us, what truly defines a successful piece of communication is that it engages the target market rather than interrupting them, it is this engagement that makes bringing a brand to life in a live environment so powerful.
Brand experience doesn't begin and end with a live happening.
With each campaign we create we always explore what we call the funnel and megaphone effect. Each campaign will have a brand experience at the core, but there will always be an element of pre event awareness building and post event amplification to enhance reach and impact of the activity.
This funnel of activity feeds the right people into the brand experience and helps ensure the wrong people opt out. Coming out of the experience we create a megaphone or amplification strategy that makes it easy and spontaneous for people to pass on the message, helping to create a fan base of advocates.
Together the funnel and megaphone create a web of influence made up of different media channels and trusted voices all focussed on engaging the correct people, in a relevant environment and at the right time.
Our understanding of media integration and our passion for discovering new channels of engagement has led us to create innovative multi-layered and media rich campaigns for the like of Discovery, Peugeot, and British Airways.
We are not paid to be creative; we are paid to be effective, we just happen to believe that creativity is the best way to get there.
Measurement and evaluation should be part of the experience not a bolt on at the end. We see marketing as a contributor to the top line not just a cost on the bottom line. The symbiotic relationship between activity and measurement is essential, it is how we are able to deliver activity that is accountable in truly commercial terms.
We continually seek to refine and optimise our campaigns, which means we continually seek to refine and optimise how we measure and evaluate them. To this end, we are developing a tool called the Engagement Index, a system that will help measure the effectiveness of brand experience activity. Individually tailored for each campaign the Engagement Index can be designed to focus on the key elements of the brief, whether they are brand awareness, specific brand or product messages, repeat purchase and brand loyalty or any other requirement.
