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Campaign of the Month

The campaign, entitled ‘Putting safety in your hands’, was to bring Ansell’s safety gloves for the building and construction industry to the field.

We converted a fire engine that could tour large construction sites in the London area. The bespoke interactive vehicle enabled workers to personally experience the quality and added value of the dedicated range of gloves through live demonstrations and hands-on investigation. Gloves were tested for strength, comfort, tactility, vibration resistance and protection against chemicals, cuts and abrasion. Visitors to the experience received Ansell gloves and glove guards.

The campaign toured eight sites in London and five sites in Scotland.

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