
NIVEA SUN® has appointed Sledge to create a nationwide ‘Sunwise’ experiential roadshow to promote sun safety and the NIVEA SUN® Children’s Sun Spray range.
The Sunwise roadshow will promote sun safety to families in a fun and educational way whilst they are visiting family attractions throughout the summer. This activity builds on the work that NIVEA SUN® currently undertakes in educating primary schools about the power of the sun and importance of sun protection. The activity is part of a national integrated campaign incorporating TV and press advertising.
For more info check out http://www.eventmagazine.co.uk/news/903441/Sledge-create-nationwide-Nivea-Sun-roadshow/
Fingers crossed this guarantees a hot summer!