O2 Fanspace

Sledge was briefed to completely refresh O2 Chill, one of O2's permanent installations inside The O2. Considering the customer space had been open for two years without any significant customer engagement, it was paramount that Sledge brought the newly-named O2 fan space to life with fun and captivating experiential activities, incorporating customers' mobile phones.

We can now treat customers to some stunning, cutting-edge experiential technology which some of our cooler customer's can even use their own handsets to engage with the display. It's all rather clever stuff!

The whole space can now be tailored to any Arena event-taking place at The O2. Music fans can choose to tattoo their favourite artist's emblem onto their phone. As they wait for their tattoo, they can relax on the giant cushioned daybed and watch music videos of their idol. It wouldn't be a trip to the fan space unless you had a quick play with the multi-touch content bar, which facilitates instant mobile uploads of music videos and posters. We love a bit of interaction!