Nivea Sun Bus Tour
How do you make learning fun? You host a lesson on a double decker bus with the help of the Sunwise Set and their very own dance routine.
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Whilst it's hard to believe when the country repeatedly comes to a standstill due to snow, sometimes summer does appear and we do need to wear suntan lotion in the UK! We were tasked with bringing the Nivea schools programme to life at family fun locations around the country. We're talking about over 7,000 children in a few weekends... we are going to need some transport!
Bring on the double decker 'Power of the Sun' Bus filled with lots of fun activities such as solar experiments and a weather forecasting station, even down to the some deck-chairs for Mum and Dad to relax on.
Our very own stage featured the Sunwise Set and their choreographed dance routine. There was even the odd game of musical statues thrown in to add to the party fun!
We began at the Yellowave centre in Brighton then toured around locations such as Chessington World of Adventure and Legoland giving out stickers, helium balloons and prize draw entry to families around the South of England.
CLIENT TESTIMONIAL
“The campaign Sledge is creating for NIVEA SUN is focused on engaging with and educating families. Sledge understood our brief exactly and met all our objectives to communicate, interact and, above all, engage consumers. They have created a campaign that compliments our existing marketing and really brings it alive.”
Nikki Seery, Nivea Sun Brand Manager
Bring on the double decker 'Power of the Sun' Bus filled with lots of fun activities such as solar experiments and a weather forecasting station, even down to the some deck-chairs for Mum and Dad to relax on.
Our very own stage featured the Sunwise Set and their choreographed dance routine. There was even the odd game of musical statues thrown in to add to the party fun!
We began at the Yellowave centre in Brighton then toured around locations such as Chessington World of Adventure and Legoland giving out stickers, helium balloons and prize draw entry to families around the South of England.
CLIENT TESTIMONIAL
“The campaign Sledge is creating for NIVEA SUN is focused on engaging with and educating families. Sledge understood our brief exactly and met all our objectives to communicate, interact and, above all, engage consumers. They have created a campaign that compliments our existing marketing and really brings it alive.”
Nikki Seery, Nivea Sun Brand Manager
Sledge
The Tabernacle, Millers Way
London
W6 7NH
T: 020 8740 4550
F: 020 7387 3777
E: info@sledge.co.uk
© Copyright Sledge 2012. All rights reserved.
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