innocent 5 for 5 café

5,000 people, 5 tonnes of ingredients and a sprinkling of magic...

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Innocent 5 for 5 thumb
Innocent
Innocent 5 for 5 thumb2
When innocent wanted to open their first café serving 5,000 people their five-a-day for just a fiver, they approached Sledge to bring all the ingredients together to create one of the healthiest pop-up cafes of 2010!

The Tramshed (a Grade II listed building in Shoreditch) was the setting for the café, creating a cosy communal dining room with wooden trestle tables, a living lettuce wall and of course all of the innocent touches. Add to this a delicious menu devised by guest chef, Gizzi Erskine, and you have a recipe for success!

Guests could even garnish their food from the living herb garden, be entertained by the Dave Chandler Band and add their thumb-print to the growing portion tally canvas.

Kids’ weren’t forgotten as a special Kids menu featuring delicious dishes such as Green Mac and Monkeybockerglories were on offer as well as a badge making station and a goodie bag of fun stuff to keep them entertained.

With lots of smiling faces and full tummies, (5,000 in fact!) the innocent 5 for 5 Café was a definite success!

"Any pop-up event this well thought out, prompting this much goodwill, is clearly an excellent piece of marketing." The Guardian, October 2010

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Sledge
The Tabernacle, Millers Way
London
W6 7NH
T: 020 8740 4550
F: 020 7387 3777
E: info@sledge.co.uk


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