innocent 5 for 5 café
5,000 people, 5 tonnes of ingredients and a sprinkling of magic...
Please install the Flash Plugin



When innocent wanted to open their first café serving 5,000 people their five-a-day for just a fiver, they approached Sledge to bring all the ingredients together to create one of the healthiest pop-up cafes of 2010!
The Tramshed (a Grade II listed building in Shoreditch) was the setting for the café, creating a cosy communal dining room with wooden trestle tables, a living lettuce wall and of course all of the innocent touches. Add to this a delicious menu devised by guest chef, Gizzi Erskine, and you have a recipe for success!
Guests could even garnish their food from the living herb garden, be entertained by the Dave Chandler Band and add their thumb-print to the growing portion tally canvas.
Kids’ weren’t forgotten as a special Kids menu featuring delicious dishes such as Green Mac and Monkeybockerglories were on offer as well as a badge making station and a goodie bag of fun stuff to keep them entertained.
With lots of smiling faces and full tummies, (5,000 in fact!) the innocent 5 for 5 Café was a definite success!
The Tramshed (a Grade II listed building in Shoreditch) was the setting for the café, creating a cosy communal dining room with wooden trestle tables, a living lettuce wall and of course all of the innocent touches. Add to this a delicious menu devised by guest chef, Gizzi Erskine, and you have a recipe for success!
Guests could even garnish their food from the living herb garden, be entertained by the Dave Chandler Band and add their thumb-print to the growing portion tally canvas.
Kids’ weren’t forgotten as a special Kids menu featuring delicious dishes such as Green Mac and Monkeybockerglories were on offer as well as a badge making station and a goodie bag of fun stuff to keep them entertained.
With lots of smiling faces and full tummies, (5,000 in fact!) the innocent 5 for 5 Café was a definite success!
"Any pop-up event this well thought out, prompting this much goodwill, is clearly an excellent piece of marketing." The Guardian, October 2010
Sledge
The Tabernacle, Millers Way
London
W6 7NH
T: 020 8740 4550
F: 020 7387 3777
E: info@sledge.co.uk
