O2 Priority Moments PR launch
O2 asked Sledge to launch the new Priority Moments application with an event as exciting and innovative as the product!
'Priority Moments' is an innovative service informing O2 customers about a range of personalised retail deals and experiences in their local area, direct to their handset.
To create a buzz around its launch, Sledge transformed the newly opened OXO2 into 4 brand experiential zones, giving press attendees a series of their very own Priority Moments.
Harvey Nichols was brought to life with a glamorous catwalk show and exclusive O2 cocktail. The next surprise in store? An intimate book reading by international bestselling author Ken Follett for WH Smith. Now hungry, journalists were delighted by a bustling Zizzi's restaurant serving signature Zizzi prosecco and mouthwatering antipasti. For the final wow factor, Sledge created a pop-up Odeon cinema complete with popcorn, sweets and authentic Odeon seats.
In the evening, a sleek party featured Latitude Festival headliners The National playing a media grabbing acoustic set, and celebrity guest DJ Nicola Roberts.
An exclusive guestlist ensured ample online, PR and media coverage, driving online word-of-mouth, interest from other potential brand partners, and mainstream consumer awareness.
To create a buzz around its launch, Sledge transformed the newly opened OXO2 into 4 brand experiential zones, giving press attendees a series of their very own Priority Moments.
Harvey Nichols was brought to life with a glamorous catwalk show and exclusive O2 cocktail. The next surprise in store? An intimate book reading by international bestselling author Ken Follett for WH Smith. Now hungry, journalists were delighted by a bustling Zizzi's restaurant serving signature Zizzi prosecco and mouthwatering antipasti. For the final wow factor, Sledge created a pop-up Odeon cinema complete with popcorn, sweets and authentic Odeon seats.
In the evening, a sleek party featured Latitude Festival headliners The National playing a media grabbing acoustic set, and celebrity guest DJ Nicola Roberts.
An exclusive guestlist ensured ample online, PR and media coverage, driving online word-of-mouth, interest from other potential brand partners, and mainstream consumer awareness.
"Sledge came up with this amazing concept for our press launch. It was innovative, cutting edge and bang on brand! The end to end delivery was faultless." Nicci Bird, Senior Events Manager, O2
Sledge
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London
W6 7NH
T: 020 8740 4550
F: 020 7387 3777
E: info@sledge.co.uk
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