For Dummies 20th Anniversary Roadshow

John Wiley & Sons contacted Sledge to help them celebrate the anniversary of the For Dummies range. The range of books, that stretches from Origami to Flirting, is one of the world's most respected reference collections and famous for its friendly and informal style that makes learning about even the most complicated subjects fun and accessible to all.

To mark the 20th anniversary, we took a For Dummies library van around the UK.

Calling at eight different cities, the library van was packed full of For Dummies books as well as electronic tablets that allowed visitors to learn more about the For Dummies range. We also worked closely with local groups and companies to produce workshops, ranging from learning the ukulele to keeping chickens, that brought the For Dummies range to life.

The result? Thousand's of people had a chance to interact with the For Dummies range in an exciting and relaxed setting that reinforned the range's unique brand identity.