O2 6 Nations

Sledge and O2 have done great things together. Take the time O2 wanted to promote their sponsorship of the England rugby team via a VIP experience at Twickenham Internationals with the small matter of a centenary anniversary to celebrate...

We know how a spot of exclusivity works a treat. So 500 O2 customers gained entry via a text mechanic to the exclusive O2 Blueroom. This time disguised as a sports bar environment where their rugby heroes dished up free pies and pints, plus the odd autograph. Face painting was available for the more adventurous supporters and an eccentric comedic referee entertainer kept them in check.

Always ahead of the game and pioneering cutting edge technology at every occasion, O2 customers were also treated to a first in watching England rugby via 3D screens.

Post-match, lucky O2 customers got to meet some of the players, the day culminating in an open Q&A session with Jonny Wilkinson and Toby Flood. Talk about a home win for brand awareness!