O2 Wireless

There was a new client in tow though - the public, who wanted to leave exclusivity behind and open the experience up to everyone. We're talking over 25,000 festival-goers daily... easy peasy! Utilising a gastro pub garden theme we reached every corner of the festival using branded picnic tables and umbrellas, soft seating and face painting stations, plus giant topiary hands and speakers to increase the garden feel.

Our very own bar and stage featured surprise performances from Ben Harper and Sam Sparrow. There were peddle-powered mobile chargers, silent O2 phone booths, the O2 bus, and even info points manned by 'knitting granny' shaped actresses.

Elsewhere, a few lucky O2 customers won the chance to chill-out in our luxurious VIP area and watch a secret live performance filmed by MTV. Everybody wants a little bit of exclusivity!