Sledge has once again been appointed to create a VIP experience for O2 customers at Twickenham Stadium throughout home games at the 6 Nations 2008.

Sledge will be erecting an impressive 500 capacity structure to house the Blueroom; an exclusive area designed to accommodate all O2 customers pre- and post-matches. Guests will gain entry to the Blueroom via a text mechanic and on arrival they will each receive a voucher entitling them to a free pie and a pint. Whilst O2 customers enjoy the sports bar environment, they will have the opportunity to get their faces painted with the Saint George's flag, watch the number 1 rugby freestyler Dan Magness and meet and greet their rugby heroes who will be on call to serve pies and sign autographs.

The highlight of the afternoon, the 'scrum down', hosted by Mark Durden-Smith will see special guests Kieran Bracken and Eddie Butler verbally battle it out to score as many tries and conversions as possible in a energetic and fast paced trivia quiz based around Rugby. Both Brian and Eddie will represent one of the nationalities playing at the match with O2 customers having the chance to join in and ask questions, creating an electric pre-match atmosphere amongst the fans. On leaving to watch the game, guests will be issued with free hand-warmers, ensuring that they are fully prepared for the game ahead.

Post-match, lucky O2 customers will have the opportunity to mingle with a number of players from the match, with the day culminating in an open Q&A session from the floor.