Nickelodeon UK’s number one rating preschool TV channel, Nick Jr, has appointed Sledge to produce its fourth annual ‘Jump Up’ event.  

This year’s ‘Jump Up’ event will be the biggest yet, welcoming 21,000 pre-schoolers and their parents and making it the largest free annual children’s event. Under fives will be able to join in the fun and adventures with Nick Jr’s best-loved shows, including Dora the Explorer, Peppa Pig, Go Diego, Go!, LazyTown and The Backyardigans, with themed activity zones, play areas and a spectacular music filled stage show featuring their favourite TV characters.

Following last year’s event in Manchester, which saw 15,000 tickets snapped up within half an hour via Nick Jr’s website http://www.nickjr.co.uk, Nick Jr’s Jump Up 2008 will be held at The National Bowl, Milton Keynes on Friday 25th, Saturday 26th and Sunday 27th July. “The National Bowl in Milton Keynes is the perfect venue for Jump Up – it is well located, has great access and parking and is within an hour of London and Birmingham”, says Ian Irving, Sales and Marketing Director at Sledge.
 
“Jump Up has seen phenomenal success over the last three years and we are delighted to welcome thousands more people to join in the fun this year”, says Steven Brabenec, Director of Consumer Marketing at Nickelodeon UK. “Jump Up is the ultimate expression of Nick Jr’s ‘Join In’ values, where pre-school children and their parents can sing, dance and play with their favourite Nick Jr characters and have their best day ever.”