Do in-person only events still have a place in a post-pandemic world?

With pandemic related restrictions continuing to ease, there’s no doubt that in-person events are well and truly back on the agenda.

But can we expect a full blown return to physical experiences, or is a hybrid format the new normal?

Sledge Producer, Becca Shanks addresses this notion in a piece for industry media outlet, Field Marketing, where she discusses:

• That there is still some apprehension when it comes to attending large scale events in a face-to-face environment, and organisations are taking note, by exploring hybrid options.
  
  
• The benefits clients enjoy with a hybrid event approach, such as increased attendance levels, and reduced costs and carbon emissions when transitioning once in-person only events to hybrid ones.
  
  
• At the same time, Becca highlights that in-person events will always remain, because there is nothing quite like connecting with others in a real, live environment.

Read more of Becca’s insights on the Field Marketing website here.