Installations, activations and more: launching a new brand with Sage

As it was set to roll out its new purpose, way of doing business, and new look, Sage sought the support of our team to help bring this to life for employees, and engage, educate and excite them in the process.

We reflected on this rewarding campaign with C&IT Magazine, where some of the key components included:

• Multiple activations for employees across Sage’s two main UK offices in London and Newcastle.
  
  
• A series of permanent brand fixtures within these office locations, which were installed overnight so as to surprise and delight team members. These included floor to ceiling photo mosaic walls, freestanding 3D displays at office reception areas, branded vinyls and more.
  
  
• We developed two studios, which were used for podcasts on the launch day, and provide employees with a space to record podcasts, presentations, and live stream content ongoing. These are being used as prototypes for this new concept, which Sage plans to roll out to offices throughout the globe.

You can read more about this campaign via C&IT here.