Audience expectations have changed: have your events?
From pandemic learnings and experiences, through to a greater awareness of sustainability and the importance of DE&I, the wants, needs and expectations of today’s consumer have evolved in recent times (and will no doubt continue to).
In the opinion piece Sarah covers:
- The importance of the pre-planning stage and value of thorough research, as it allows us to better understand what it is that the modern audience seeks when attending events.
- How the pandemic led to the democratisation of events as once exclusive, in-person experiences shifted online and were made available to much larger numbers of people. There were many benefits associated with this – namely greater reach – so she shares some ways the industry can continue on this route.
- The importance of educating clients about matters such as sustainability and DE&I, so that they address them in meaningful as opposed to 'tick box' ways.
Read more of Sarah’s thoughts on this matter via Prestige Events Magazine here.