Exploring the role of creativity across events and film in 2022

From shortening attention spans to the rise of digital devices, and of course, evolving expectations in a post-pandemic world, there's no doubt that keeping consumers' engaged is a key challenge marketers face today.

For our Producer, Becca Shanks and Film & Content Creator, Ben Heaysman, this means pushing the creative envelope is key.

Becca and Ben recently shared some of their tips and insights as they relate to creativity in the context of events and film with EVCOM.

The duo covered:

• The value of recognising that we are all creative in one way or another, and that getting colleagues from across a business involved in creative ideation can result in new and unique ideas.
• That it's important to balance creativity with practicality, so that the core idea is both meaningful, and reflects the brief.
• The notion of the core creative thread, and its role in ensuring consistency of messaging.
• How film has evolved and diversified, and its increasingly important role in events.
• Key creative film techniques to consider weaving into film and events.

You can read the entire piece via the EVCOM website here.