Exploring the relationship between creativity and sustainability

Sustainability is high on the event industry’s agenda, and many of us are now exploring ways to reduce our impact on the planet. However, there is still more to be done.

Having been on this journey at Sledge, our Project Director, Elaine Byrne is of the belief that creativity has a big part to play when it comes to shifting our focus from not only being good, to doing good too.

She delves into this notion further via a contributed piece on micebook, which covers:

• That reducing our impact begins with re-thinking how we’ve always done things, and approaching proven systems and processes in a new light.
• Creative-led considerations from an operational perspective, such as staff incentives, and the use of tech.
• The importance of addressing sustainability at the initial creative ideation stage, and the potential benefits of this approach.
• Recommendations when it comes to working with suppliers, and choosing event formats.

Read more of Elaine’s insights via micebook here.