Exploring the value of side quests

Creativity is at the core of our Producer, Becca Shanks's role. She works with our clients to gain a deep understanding of their brief, and develops unique ideas that reflect it, and resonate with their target audience.

In many ways, though, creativity can’t be forced. This is why Becca is an advocate of stepping away from our desks and freeing ourselves from the pressures of being 'creative' can be highly valuable. 

She delved into this further with MediaCat Magazine recently, by covering:

• That a wandering mind can encourage creativity 
• Some of the ways she embraces her side quests
• How side quest experiences can quite naturally feed into client projects
• The beauty that can often lie in taking creative risks 

Read more of Becca’s thoughts via MediaCat here.