In focus: the future of event formats

While face-to-face experiences once reigned supreme, both the pandemic and post-pandemic eras have shown us that event formats are more varied, and numerous than ever before.

It’s important that we adopt a highly strategic approach when considering the format for an experience, and treat every project as separate from the other.

As we enter 2023, our MD, Sarah Yeats discusses this notion with micebook, and addresses:

• How audience expectations have changed, and that it’s important we consider accessibility and sustainability when designing experiences. Ideally, they will form part of the strategy from the beginning.
  
  
• Some of the key ingredients when it comes to achieving success with hybrid in the future.
  
  
• Her predictions around the rise of the ‘mini hub’ style event format, what it is, and its potential benefits.
  
  
• Where purely in-person events are headed, and whether they still have a place.

You can read Sarah’s entire piece via micebook here.