Exploring events in the auto sector

Sledge MD, Sarah Yeats has worked across a broad range of experiences for the auto industry over the course of her career.

She has witnessed firsthand what resonates with specific audiences, and understands the unique nature of the sector.

At the same time, Sarah recognises that both the modern audience and the automotive industry is in a constant state of flux, with matters such as technology and sustainability influencing its future in particular.

Sarah recently discussed all things automotive event marketing with FMBE Magazine, where she covered:

• Top event types for the sector
• Best practices when it comes to bringing them to life
• Tips for engaging different audiences via varied and unique experiences
• The importance of not only unique creative concepts, but a robust strategy and year round sustainability plan

You can read the piece in full via FMBE Magazine here.