Tips for embracing live in the publishing sector

While many publishing houses have diversified their portfolios over the last decade to include events of varying types, it is evident that live experiences by their very nature have evolved in a post-pandemic world.

Becca Shanks, Creative Services Director at Sledge recognises this, and she recently posed the question to Prestige Events Magazine: are events still live for the sector?

In Becca’s view they are, however in the opinion piece she recently contributed to the title, Becca stresses the importance of evolving strategies to ensure maximum resonance with a modern day audience.

She therefore shares three key ways publishing houses can connect with attendees through events in 2023 and beyond:

• Provide behind-the-scenes access
• Tap into the news cycle
• Create, create, create… Content

You can delve into Becca’s tips further via Prestige Events Magazine here.