Fashion focused tech: three trends for event profs to consider

Sledge Operations Director, Laura Chalcraft recognises the benefits associated with looking beyond our own sectors for inspiration.

The fashion industry is a prime example. Known for its creative prowess, it’s also developed a reputation for embracing technology in new, unique, and boundary pushing ways.

This got Laura thinking: what can the event industry learn from this sector?

She penned a piece for FMBE that addresses this, and it sees Laura:

• Highlight the value of looking to other realms when developing the strategy and creative for projects.
• Delve into three ways the fashion industry is pioneering with tech.
• Share how they may translate into events, and the opportunities afforded to us here.

You can read the entire piece over on the FMBE website here.