A key go-to for corporate event inspiration

From tube station activations and festival pop-ups, to luxury resort takeovers, there’s no denying that summer is a time consumer-facing events really come into their own.

Our Operations Director & Sustainability Lead, Laura Chalcraft is of the belief there’s something these experiences do really well that corporate events could learn from, and she recently delved into this notion with C&IT.

Laura shared her insights on sub-topics including:

• Why summer is the “season of inspiration” for corporate event planners
• Ways to tap into the human psyche and evoke specific emotions, and why experiential does this so well
• The power of linking authenticity, purpose and product or service in live event settings
• How donning a consumer hat can help us shape more audience focused B2B events

You can take a read via the C&IT website here.