Leveraging events to launch in new markets

Whether it's a specific product, service, or brand more generally, when entering a new country or region, it's important to get it right the first time, because as the saying goes, first impressions count.

Equally important is continuing the momentum once the buzz of the launch phase ends, as ongoing relevance is essential to continued success.

Leaning on her experience working across launch events in the UK through to Asia-Pacific, Sledge's Operations Director & Sustainability Lead, Laura Chalcraft has penned an advice-led piece for the team at Conference & Meetings World, where she covers points including:

• The importance of linking up with locals, conducting primary research and more to curate relevant experiences and ensure genuine connection.
• Ways to amplify events, drive advocacy, and create those "wow factor" PR-worthy moments.
• How mementos with meaning can help brands continue the buzz long after their launch.

Head to page 20 of the September/October 2025 print issue of Conference Meetings World for the full read here.