Getting the most from your agency: Top tactics, proven processes
Event agencies: they're often underestimated, and events sometimes deprioritised in favour of other marketing types, such as out of home campaigns or ads on TV.
The thing is – they're strategic and creative just like the more traditional ad and marketing agencies out there – it's just that when it comes to understanding what event agencies do, you might not have the full picture.
Importantly, full-service event agencies don't "do events" and handle kids' birthdays, weddings, or end of year parties in the office.
They concept, create, design, build and manage them, and their approach delivers on clients' objectives. Take Splash's An Outlook on Events 2024 report, which found 84% of UK and US-based marketers who are involved in global event programmes feel events help their company differentiate themselves from their competitors.
The onus isn't just on the agency, either – there are some best ways of working that will help you unlock your agency's true potential. We explore these in our Ways To Get the Most from Your Agency report, which covers:
- The event agency strategy piece, case for prioritising partners that put insights firmly at the forefront, and key titles to look out for when scoping out that company org chart.
- A six step process for embedding an event strategy that not only delivers, but enables continuous improvement, supported by a purpose-driven project example.
- Proven tips for bettering the creative brief and in turn, getting the strongest creative ideas from your agency from the beginning.