MD, Sarah Yeats on building better lead times

Project lead times ultimately determine the success of an event.

If they're too short? Companies risk securing everything from their preferred venue and talent to those all-important attendees, and they also provide little room for their agency to build compelling creative.

The more time there is to plan the better, and yet, the uncertainty of recent years has naturally prompted lead times to shorten.

While at Sledge we're seeing these begin to increase a little this year, for MD, Sarah Yeats, a disconnect remains.

She explored this notion with micebook by:

• Sharing three factors driving the lead times change
• Discussing the value of a detailed brief, and why a lack of clarity continues to impact the planning process
• Highlighting the key ingredients for lead time success

Explore the full read here