Sharing tips for mastering AI with M&IT Magazine

AI has become ubiquitous today, and while most of us are applying it to our own workflows and even aspects of our personal lives, it’s important that experts in their respective fields maintain that expertise.

As in, event agencies must know how AI can be used to enhance both their operations and their clients’ projects.

Because if a client has more knowledge than their agency, what’s the use in seeking its expertise?

This is a trend we revealed in our Q3 2026 predictions download, and it’s a point Creative Services Director, Becca Shanks has delved into a little deeper in a piece for M&IT Magazine, which covers:

• The need for agencies to stay on top of AI to remain competitive
• How to embrace a mindset shift from AI-fear to AI-first
• The value of carving out time to test and play with AI
• Firsthand examples of how applying the technology to event settings proves beneficial

You can read the piece in full via the M&IT Magazine website here.