How can we build continued confidence in live events?

With reports highlighting that some clients and consumers remain apprehensive when it comes to investing in and attending in-person events, in a recent piece for M&IT Magazine, Sledge MD, Sarah Yeats asks how we can continue to build confidence in live events.

Check out the key takeaways from Sarah's piece below.

'Safe-tify' your event marketing

Event health and safety is important to consumers, so clearly and regularly communicate the additional measures you ’ ve put in place to protect attendees at in-person experiences.

Commit to providing strategic event counsel

With regulations changing often, it can be challenging for clients to stay on top of what they can and can ’t do in live event settings. So, develop strategies that incorporate government information and advice, and adjust them as new information becomes available.

Add a layer of exclusivity

Encourage physical event attendance by focusing on the exclusive. This might mean adding immersive installations or brand activations to the in-person event, or redefining the event format.

Read the full article as it originally appeared on M&IT Magazine here.