Six ways to leverage facial recognition technology at events

Whether using it to access our smartphones and apps or check in to a flight, facial recognition technology has become the norm in our everyday lives, and there are many ways we can embrace it to plan and deliver our events.

Here Sledge’s Project Director, Elaine Byrne runs through some of the ways it can be utilised at virtual, hybrid and in-person events ranging from internal meetings through to festivals and concerts.

Streamline the check-in process

When integrated with event management software, facial recognition technology can speed up the check-in process, as there’s no need for staff to manually scan registration badges, or for attendees to get their smartphones out to scan their unique QR code.

Maximise event security

Event security is always a priority while planning an event, and facial recognition software assists with this by ensuring only those who have registered are able to access the event and its contents, through features such as lockers. It also allows for the ethical, responsible and legal handling of attendees’ sensitive biometric data.

Monitor real-time audience engagement

The technology can be used to accurately scan and map the moods and emotions of the audience based on their expressions, so that organisers can amend aspects of the event as it unfolds, and enhance the experiences they plan in the future.

Track participation levels

Save time and gain accurate information about session attendance by leveraging facial recognition technology when attendees enter a session, instead of requiring staff scan badges or QR codes, or attendees check-in each time. This data also allows planners to analyse which aspects of an event were most popular after the fact, and incorporate sessions of a similar nature into other events they have in the works.

Make events more memorable

When integrated with photo booths, facial recognition technology is able to create avatars or hyper real realities for guests to engage with via their own devices, which can also create powerful amplification opportunities as they share these experiences with others.

Simplify lead acquisition

The technology presents a fast and simple way to scan and retrieve attendee data with an updated lead retrieval app, resulting in increased leads and event ROI.