Where is event and experiential marketing headed in 2022?

Just as 2020 saw the event and experiential industries undergo immense change with the shift to virtual, the last 12 months were similarly characterised by change for the sector.

From in-person events making their return to an enhanced focus on sustainability, and the constantly evolving nature of tech, it will be more important than ever that our finger remains firmly on the pulse in 2022.

Sledge MD, Sarah Yeats recently shared some of her key predictions for our craft with MediaCat magazine. These included:

• The role technology will play in keeping attendees safe.
• That sustainability will no longer be a nice to have, but a must have.
• From AI to NFTs and the metaverse, technology will continue to drive audience engagement.
• The ongoing importance of branded content in events, and ways to incorporate it.

Read Sarah’s full insights via MediaCat magazine here.

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