To develop a design-led exhibition stand for Aruba at London’s Healthcare Excellence Through Technology (HETT) Show, and manage the overall build. The stand needed to catch the eye of passers-by, showcase how Aruba’s products and services are transforming the digital health space in compelling ways, and facilitate networking.

• Ideated a series of unique stand design concepts.
• Brought the final stand design to life, which was open fronted so as to encourage visitors, and complete with full wrap branded graphics, ensuring it was unmissable on the bustling show floor.
• Developed a tech-led approach to showcase Aruba’s products and services, including the integration of iPads and screens throughout the space to encourage engagement and interaction.
• Wove an element of fun throughout, and facilitated further interest through the installation of a branded nitro ice cream pod. It served orange coloured ice cream, and flavours changed throughout each day.
• Managed the stand build from start to finish.
• Supported on live event management, ensuring a seamless activation across the two-day event.