Transformation of the annual sales training with a radical new approach, creating an experience that motivated teams, entirely bespoke to the HPE personality.

• Conference curated around the concept of a game show to mix difficult learning subjects with light-hearted material.
• Pre-recorded videos scripted, directed and produced with a take on shows such as ‘Through the Keyhole’, with the HPE team performing as hosts, presenters and actors.
• Event extended with a Partner Village, offering a hub that encouraged conversation and incentivised networking with 20 partner brands.