An in-depth look at the TOKEN2049 ‘unconference’ event

Sledge recently partnered with the organisers of TOKEN2049, the leading event for the crypto industry, to bring their first European event to central London.

Our Project Director, Elaine Byrne led this unique experience on the Sledge side, and reflected on the event with the team at C&IT Magazine.

Key elements included:

• In terms of the brief, the crypto community is very close-knit, so it was incredibly important that TOKEN2049 be an in-person experience.
  
  
• The event was held over two days and featured more than 100 speakers, who delivered TED style talks, panels, discussions and soapbox presentations.
  
  
• There was entertainment and stunts at every turn to surprise and delight this discerning audience, and an immersive exhibition comprising 39 booths.
  
  
• All in all TOKEN2049 attracted over 1,000 entrepreneurs, investors, developers, industry enthusiasts and global media from more than 50 countries, and over 100 journalists. This resulted in coverage across key local and international titles such as Bloomberg, Business Insider, City A.M. and Financial News London.

Read the full case study over on the C&IT website here, and our website case study here.